Mobile carriers in the UK — 3, T-Mobile and Orange — are providing iPads through a subsidized model, perhaps as early as year’s end. Fresh on the heels of the UK carriers, Japan's mobile provider Softbank has just announced a subsidy program for iPad. Apple's competitors, who have been unable to compete pound-for-pound with iPad's pricing, thought they had found Apple's soft underbelly via the carrier subsidy model; however, it appears Apple is more than willing to play the same game, but that's where Apple stops playing fair.
|iPad Subsidies in the U.S.?
|The subsidy model is quickly launching in other regions across the world, so this begs the obvious question: When is it going to happen in the US?
The UK carriers are taking an agressive approach, bring iPad to the masses for around £199, with a two-year subscription. But in Japan Softbank's approach is nothing short of stunning, offering the iPad for free, with a two-year contract.
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