Oct 5, 2015 — by: E. Werner Reschke

2013 Mac Pro Announcement, Special Event, October, Phil Schiller

I know, I know. We are still digesting the massive updates from September’s special event: iPhone 6s and 6s Plus, a new Apple TV with new remote and Siri and a totally new iPad Pro with Apple Pencil and refreshed iPad lineup. Add to that the releases of iOS 9 (with already two bug fix updates) and Mac OS X El Capitan. And now I’m wondering about more? Of course!

The one set up updates and upgrades mysteriously missing from September’s special event was the Mac product line. Well fear not because Apple does everything it its own time, on its own schedule and for the past 4 years has held an October special event to announce major Mac enhancements. I expect this year to be no different. Remember, October is a special month for Apple as it is the beginning of its fiscal year. Starting the year strong is important for any company. Playing “catch-up” throughout the year on revenue is never easy (or fun) whether you run a small mom and pop shoppe or a major Fortune 100 company. Starting your fiscal year strong is imperative to keep stress to a minimum and employee morale good.

What can we expect for Mac updates? What is most certain is that Apple will fix its notebook lineup. The MacBook Air is old and out of place in the new world of retina displays and Force Touch trackpads. The MacBook Air is like the middle child wearing clothes from 10 years ago while the older and younger sibling are hip with today’s trends. Something must be done, and will be done. When we turn the calendar to November you can bet the Apple notebook line up will be much cleaner and easy to understand. Whatever Apple does, their notebook lineup will make sense once again.

What is less clear are other Macs. What of the Mac mini or the iMac? The Mac mini was refreshed at last year’s October special event. The iMac got a new 5K iMac added to its lineup last year as well. However the Mac Pro, the monster of the desktop lineup, has been the same since Phil Schiller announced it to in 2013. It was a long five years between the current model and its predecessor. Don’t expect Apple to take this long with its next update to the Mac Pro. Matter of fact expect something to happen at this October’s special event. An update to CPU and GPUs as well as a minor downward adjustment in price to help spark sales.

The focus of October’s special event will be their notebooks but fully expect to see Phil on stage talking about the success and updates to the Mac Pro. Who knows, we might even get a choice of colors.... silver, white and perhaps rose gold?

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  1. Neil Charter ~ Oct. 5, 2015 @ 8:15 pm

    Do you know when the event will roughly take place. I have just ordered a retina MBP but can still cancel it. I've been holding off ordering it since the new chipset that Intel have been planning on release has been delayed. If Apple are now moving forward with this then it would make sense to wait. #
  2. EB ~ Oct. 5, 2015 @ 10:16 pm

    Apple announced at the time of the September even that they will be doing no more events this year, so unless they go back on their word the only thing that may happen is a silent update. #
  3. Jellybelly ~ Oct. 10, 2015 @ 10:33 am

    EB wrote: "Apple announced at the time of the September even that they will be doing no more events this year…" I watched the Septmber keynote three times and didn't notice any comment regarding any future event in the Fall. Do you remember where to look in the event for that announced info you mentioned? I do know many Mac related sites had conjecture of no further event, but that's all I recall. I suspected an event in late October or early November if that equipment is ready and only if ready. I am writing this on October 10th. I suspect nothing this month at this late date. For the Mac Pro, Apple wants to skip to next generation Xeon. The Xeon chips Apple is waiting for Intel to make available are late. Also I don't expect a lower price MacPro. iMac production is high enough for economies of scale, whereas the Mac Pro does not enjoy those numbers nor the cheaper labor of overseas manufacture, hence a high price to maintain margins. Plus the MacPro market will bear the price-- the Mac Pro has a longer refresh rate since they are more upgrade-able, hence those power users extend the life of their Mac Pros. Yes it's been a long overdue time, but Intel's upgrade schedule put Xeons at the tail end of their already much delayed schedule—with priority going to consumer laptop and consumer desktop chips that have much higher volume. Does that make sense? Comments are welcomed. #
  4. Marky Goldstein ~ Oct. 10, 2015 @ 12:11 pm

    Apple should start to launch more parallel competing product lines in the Mac world. Give the market choice. #

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