I know, I know. We are still digesting the massive updates from September’s special event: iPhone 6s and 6s Plus, a new Apple TV with new remote and Siri and a totally new iPad Pro with Apple Pencil and refreshed iPad lineup. Add to that the releases of iOS 9 (with already two bug fix updates) and Mac OS X El Capitan. And now I’m wondering about more? Of course!
The one set up updates and upgrades mysteriously missing from September’s special event was the Mac product line. Well fear not because Apple does everything it its own time, on its own schedule and for the past 4 years has held an October special event to announce major Mac enhancements. I expect this year to be no different. Remember, October is a special month for Apple as it is the beginning of its fiscal year. Starting the year strong is important for any company. Playing “catch-up” throughout the year on revenue is never easy (or fun) whether you run a small mom and pop shoppe or a major Fortune 100 company. Starting your fiscal year strong is imperative to keep stress to a minimum and employee morale good.
What can we expect for Mac updates? What is most certain is that Apple will fix its notebook lineup. The MacBook Air is old and out of place in the new world of retina displays and Force Touch trackpads. The MacBook Air is like the middle child wearing clothes from 10 years ago while the older and younger sibling are hip with today’s trends. Something must be done, and will be done. When we turn the calendar to November you can bet the Apple notebook line up will be much cleaner and easy to understand. Whatever Apple does, their notebook lineup will make sense once again.
What is less clear are other Macs. What of the Mac mini or the iMac? The Mac mini was refreshed at last year’s October special event. The iMac got a new 5K iMac added to its lineup last year as well. However the Mac Pro, the monster of the desktop lineup, has been the same since Phil Schiller announced it to in 2013. It was a long five years between the current model and its predecessor. Don’t expect Apple to take this long with its next update to the Mac Pro. Matter of fact expect something to happen at this October’s special event. An update to CPU and GPUs as well as a minor downward adjustment in price to help spark sales.
The focus of October’s special event will be their notebooks but fully expect to see Phil on stage talking about the success and updates to the Mac Pro. Who knows, we might even get a choice of colors.... silver, white and perhaps rose gold?
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