Jan 6, 2016 — by: E. Werner Reschke
Categories: Google, iOS, OS X, Tim Cook

DuckduckgoDuckDuckGo is the search engine that does not track your searches or send your search words/phrases to the websites you click on from their search engine. In other words DuckDuckGo values your privacy. Since its launch a few years ago, DuckDuckGo has grown in popularity and now is available a option in Safari on OS X, iOS, as well as Windows. In 2014 it became a default search engine option for Firefox browsers as well.

DuckDuckGo’s main draw has been its privacy policy — which should remind you of another popular company, Apple. It seems at every recent keynote Tim Cook continues to remind us that Apple encrypts all of your digital communication on its devices and does not have the key to unlock them. According to Apple, what you do is your business, not Apple’s. Unless presented with a specific warrant, Apple does not “share” any data they collect with the government either.

It seems like this is a perfect match. A search engine that continues to grow in size and strength, and a major digital company that does not have a search engine of its own — both which share the same value of privacy.

It seems the stage is set for Apple to buy-out DuckDuckGo this year. This would, by default, eliminate supporting Google’s (Safari’s default) and Microsoft’s (Spotlight and Siri) search platforms. However, if Apple does not buy DuckDuckGo in 2016, it may instead take a slower path and switch to using it as its default search engine for Siri, Spotlight and/or Safari.

That said, eventually we see Apple slurping up DuckDuckGo and making it its own. 

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  1. Jim G ~ Jan. 6, 2016 @ 1:01 pm

    This article is right. Apple has been telegraphing its intentions regarding privacy and if they ever did buy a search engine, it would be this one. #
  2. Anon ~ Jan. 16, 2016 @ 11:00 pm

    This is pure speculation, and I truly hope Apple keeps its filthy hands off DDG. I fear the DDG community would be pitted against Apple devs who want everyone to see the world their way, leading to an imbalance of power. I strongly hate Apple for various reasons and hope DDG stays independent. However, at least the option to use DDG in Siri or Spotlight would be greatly appreciated. #

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