DuckDuckGo is the search engine that does not track your searches or send your search words/phrases to the websites you click on from their search engine. In other words DuckDuckGo values your privacy. Since its launch a few years ago, DuckDuckGo has grown in popularity and now is available a option in Safari on OS X, iOS, as well as Windows. In 2014 it became a default search engine option for Firefox browsers as well.
It seems like this is a perfect match. A search engine that continues to grow in size and strength, and a major digital company that does not have a search engine of its own — both which share the same value of privacy.
It seems the stage is set for Apple to buy-out DuckDuckGo this year. This would, by default, eliminate supporting Google’s (Safari’s default) and Microsoft’s (Spotlight and Siri) search platforms. However, if Apple does not buy DuckDuckGo in 2016, it may instead take a slower path and switch to using it as its default search engine for Siri, Spotlight and/or Safari.
That said, eventually we see Apple slurping up DuckDuckGo and making it its own.
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