Nov 16, 2017 — by: Mark Reschke
Categories: iOS, iPhone, Products, Samsung

Diamond_displayIf you've read a number of reviews about Apple's iPhone X, at some point you may have discovered that the new OLED display Apple utilizes is made by Samsung. What you may also have been led to believe is the display for iPhone X is no different than any other OLED display, and certainly nothing different than any other display Samsung manufactures. Sadly, that's not even close to accurate.

What tends to make fake news so effective, is it typically starts with a basic truth, wrapped within layers of misinformation, ignorance or both. When it comes to iPhone X's display, it's been a potent mix of both.

It is true that Samsung manufactures Apple's iPhone X OLED display. That point alone brings with it a lot of assumptions, or misguided information, and it should really stop. It's sloppy journalism to say the least.

Samsung is a lot like a massive cauldron with a great burner, but it is Apple tht brings all the ingredients to actually make the best soup. Massive manufacturing scale is why Apple had to use Samsung. The Korean company, which started as a seafood trading company, and now makes electronic toilet seats and clothing driers, can amazingly enough stamp out a high-yield OLED display. Go figure.

It was Apple that choose to go with a diamond pattern OLED display, considered complicated with many inherent problems. Apple's rigorous specifications and demands makes any drawbacks of the diamond configured display moot. Apple spends billions on display RnD and its related partnerships, pushing the technology forward. Samsung acts as a contract manufacturer which can stamp out Apple's design specification en mass. 

Apple further snuffs out OLED issues with its own individual sub-pixel level display calibration and manufactures its own display driver. Of course Apple went even further, adding in HDR and a TrueTone technology, keeping the display looking near color temperature perfect to your eye, no matter what lighting conditions you are in. Apple delivers all this additional technology, and it goes beyond just a stamped display. The entire screen, from its nit (brightness) characteristics, size, viewing angles, to how it is driven with software, is all due to Apple.

Samsung manufacturers Apple's iPhone X OLED display because they have capacity. If not, Apple would certainly be using other contract manufacturers to make their displays, and by this time next year LG and/or Japan Display will also be producing Apple OLED displays, and they will once again look amazing – not because of Samsung – because of Apple. 

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